Introduction
Profit Pulse Agency (trading as PROFITPULSEAGENCY, "we", "us", "our") is a digital marketing automation business registered in Australia (ABN: 61 859 201 573, Principal place of business: Newstead TAS 7250). We provide GoHighLevel-based automation services to Australian small businesses.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and disclose it, and how you can access and correct it.
By using our website (profitpulseagency.com), contacting us, or engaging our services, you consent to the collection and use of your personal information as described in this policy.
What Is Personal Information?
Personal information means any information or opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether it is recorded in material form or not Privacy Act 1988, s 6(1).
We may collect the following types of personal information:
- Contact details — name, email address, phone number, business address
- Business information — business name, ABN, industry type, website URL
- Technical data — IP address, browser type, pages visited, device identifiers (collected automatically through our website)
- Communication records — emails, messages, call notes, meeting notes related to our services
- Payment information — bank account details for bank transfer transactions (we do not store card details)
- Client business data — customer databases, contact lists, and workflow data you provide to us for the purpose of automation setup
How We Collect Personal Information
We collect personal information in the following ways:
- Directly from you when you fill in a contact form, book a discovery call, or engage our services
- From email, phone, or messaging communications you initiate with us
- Automatically when you visit our website through cookies and similar technologies
- From third-party platforms (GoHighLevel, Calendly, Google Workspace) in the course of delivering our services
- From publicly available sources such as Google My Business, LinkedIn, or company websites for outreach purposes
Where practicable, we collect personal information directly from you. We will notify you at the time of collection (or as soon as practicable after) of the matters set out in APP 5.
How We Use Personal Information
We use personal information we collect for the following primary purposes:
- To provide, deliver, and manage our digital marketing automation services
- To respond to enquiries, book discovery calls, and communicate with you about your project
- To process payments for services rendered
- To send you service updates, invoices, and important notices related to your engagement with us
- To improve our services, systems, and processes
- To comply with our legal obligations under Australian law
Secondary purposes include:
- Sending you marketing communications about our services and relevant industry information — you may opt out at any time by contacting us at [email protected]
- Conducting business analytics to improve service delivery and identify market trends
Disclosure of Personal Information
We do not sell, rent, or trade your personal information to third parties. We may disclose your personal information to:
- Service providers who assist us in operating our business (such as GoHighLevel as our CRM/automation platform, Google Workspace for email, Calendly for scheduling) — these providers are required to handle your data in accordance with our instructions and applicable privacy laws
- Professionals such as accountants, legal advisers, or business consultants, where necessary for business operations
- Government or regulatory bodies if required by law, court order, or legal process
Security of Personal Information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure APP 11. These steps include:
- Password protection and access controls on all systems
- Use of secure (HTTPS) communication on our website
- Limiting access to personal information to staff and contractors who need it for our services
- Using reputable third-party platforms with their own security controls
Despite these measures, no data transmission over the internet or storage system is completely secure. We cannot guarantee the absolute security of your information.
Access and Correction
You have the right to request access to the personal information we hold about you, and to request its correction if it is inaccurate, out of date, incomplete, or misleading APP 12 APP 13.
To make an access or correction request, please contact us at [email protected]. We will respond within 30 days. We may decline access in limited circumstances permitted by the Privacy Act 1988, and will provide written reasons if we do so.
There is no charge for making an access or correction request. We may charge a reasonable fee for the costs of providing access (e.g. photocopying costs) but will advise you of this in advance.
Cookies and Website Tracking
Our website uses cookies and similar technologies to improve user experience and analyse website traffic. A cookie is a small text file placed on your device by our web server. Cookies do not personally identify you.
We may use:
- Essential cookies — necessary for the website to function correctly
- Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
- Marketing cookies — to track the effectiveness of our advertising
Retention of Personal Information
We retain personal information for as long as necessary to fulfil the purposes described in this policy, to provide our services, and to comply with our legal obligations. In general:
- Client records and business communications are retained for 7 years from the end of a commercial relationship (consistent with Australian Taxation Office requirements)
- Marketing contact information is retained until you opt out or request deletion
- Website analytics data is retained for 26 months
When personal information is no longer required, we destroy or de-identify it APP 11.2.
Commercial Electronic Messages
Where we send marketing emails or SMS messages, we comply with the Spam Act 2003 (Cth). This means:
- We only send commercial electronic messages with your consent (express or inferred)
- All marketing messages clearly identify us as the sender
- Every marketing message includes a clear and functional unsubscribe mechanism
- We honour unsubscribe requests promptly (within 5 business days as required by the Act)
Privacy Complaints
If you believe we have handled your personal information in a manner inconsistent with the Australian Privacy Principles, we encourage you to raise your concern with us first.
Contact Us Directly
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on our website with a revised "Last updated" date. Continued use of our services after the posting of changes constitutes your acceptance of the updated policy.
For material changes, we will make reasonable efforts to notify existing clients by email.